Find retail buyers before your next sell-in cycle
WaffleIQ maps retail buyers, grocery category managers, and retail technology directors at chains actively evaluating new vendors.
category managers and retail buyers grocery and specialty chains 50+ locations
Found 312 retail and grocery decision-makers at major chains.
| # | Fit Score | Name | Role | Company | Focus |
|---|---|---|---|---|---|
| 1 | 95 | Karen Holmes | Category Manager | Kroger | Center Store Buying |
| 2 | 92 | David Park | VP of Merchandising | Whole Foods | Category Strategy |
| 3 | 89 | Alicia Reyes | Director of Retail Technology | Target | RetailTech Platforms |
| 4 | 86 | Sam Chen | Buyer | Trader Joe's | Product Selection |
| 5 | 83 | Lisa Brown | Head of Private Label | Albertsons | Own Brand Products |
| 6 | 80 | Marcus Webb | VP of Supply Chain | Sprouts Farmers Market | Supply Chain Technology |
Example searches
Search in plain English. WaffleIQ figures out the rest.
Use cases
Built for every revenue team
Build retail pipeline by chain type
Get started free →Find category buyers at each retail chain
WaffleIQ maps which category managers and buyers at each chain handle your product category.
Track retail chains adding new category buyers
New category manager hires signal upcoming vendor reviews and shelf resets.
Cover the retail market systematically
Get started free →Map retail chain concentration by format
Build territory plans around retail channel clusters: natural grocery, mass merchant, convenience, or specialty.
Identify retailers with active category resets
Seasonal and annual category reviews create predictable purchasing windows — WaffleIQ surfaces these signals.
Get onto retail shelves faster
Get started free →Target buyers at chains that fit your product category
WaffleIQ filters by chain format and category focus so you reach buyers most likely to carry your product.
Reach new buyers joining major retail chains
New category manager hires at major chains often conduct fresh vendor evaluations in their first 90 days.
Enrich CRM with retail buyer data
Get started free →Keep retail contact records current
Category management and buying team changes are frequent. WaffleIQ keeps your CRM current.
Score accounts by chain size and category fit
Add chain format, location count, and category focus to CRM records for better retail account scoring.
Target retail buyers precisely
Get started free →Segment by retail format and product category
Create campaigns for natural grocery category managers separately from mass merchant technology directors.
Sync verified contacts into your marketing stack
Export retail buyer lists with chain type and category focus directly into your marketing tools.
Quick start
Enter your domain. Get a tailored prospect list.
We'll suggest your top targets in under 2 minutes.
Data coverage
Retail and grocery buyer data across all formats
WaffleIQ covers grocery chains, specialty retailers, mass merchants, club stores, and convenience chains. Filter by chain size, format, and buyer role to reach the right retail decision-makers.
22,000+
retail & grocery contacts indexed
40+
retail segments covered
89%
email deliverability
48 hrs
data refresh cycle
AI-powered
AI that maps retail org structures
Identify category managers, merchandising VPs, and retail technology buyers with purchasing authority at grocery and retail chains.
Key capabilities
Built for retail vendor and CPG sales cycles
Chain format filtering
Filter by retail format: grocery, specialty, mass merchant, club, convenience, or drug store chains.
Buyer role targeting
Reach category managers, buyers, merchandising VPs, or technology directors depending on your product.
Category focus filtering
Filter by product category: center store, fresh, beauty, health, or specialty to match your offering.
Technology evaluation signals
WaffleIQ surfaces retail chains posting for retail technology or supply chain system roles.
Frequently asked questions.
Ready to build pipeline
Reach retail buyers before your next category review
Build targeted grocery and retail buyer lists by chain and category in minutes.